Joyce Toti is an MBA-trained founder, sales strategist, and women’s leadership advocate with more than 20 years of executive experience driving growth across luxury retail, franchise development, and corporate leadership. Having built multimillion-dollar sales teams and generated millions in revenue for global brands such as Tory Burch, LVMH, TAG Heuer, Nordstrom, Tiffany & Co., and BCBG Max Azria, she brings deep expertise in brand positioning, executive influence, and high-performance sales psychology. As the founder of Collective Women’s Leadership and Her Collective Power, Joyce now mentors ambitious women to elevate their presence, master sales strategy, and scale their careers and companies with confidence, clarity, and impact.
Lizzy is an Emmy Award–winning storyteller with over 17 years of experience elevating brands and shaping meaningful narratives that inspire action. As Director of Programs & Brand Strategy for Collective Women’s Leadership, she leads the development of leadership programs, brand positioning, and member experiences that support both the CWL ecosystem and the Joyce Toti platform. Her work focuses on designing intentional pathways for women to grow—from first connection to transformational leadership development—while ensuring every program, message, and offering aligns with a clear and compelling vision. Lizzy is especially drawn to mission-driven organizations and believes the most powerful brands are those that create meaningful impact, foster connection, and help people lead with confidence in their communities and beyond.
