JOYCE TOTI
Joyce Toti is the original community architect. Before it was a title, it was what she did: build the rooms where ambitious women build real power.
She is also an MBA-trained founder, sales strategist, and women’s leadership advocate with more than 20 years of executive experience driving high-impact growth across luxury retail, franchise development, and corporate leadership.
Having represented and built multimillion-dollar sales teams for global brands including Tory Burch, LVMH, TAG Heuer, Nordstrom, Tiffany & Co., BCBG Max Azria, and Everi, Joyce has generated millions in revenue, closed high-ticket contracts, led national teams, and launched a successful franchise studio.
Her leadership career spans some of the most competitive markets in the world, including New York City, Central Florida, Southern California, Las Vegas, and Europe, where she led large teams, drove brand expansion, and operated at the highest level of luxury consumer experience and sales strategy.
This global exposure gives Joyce a rare perspective on brand positioning, executive influence, and high-performance sales psychology that few leadership mentors possess. She understands how powerful brands are built from the inside out, from perception and presence to messaging, culture, and revenue.
She has spent that same career building something harder to copy than a sales record: communities. As the founder of Collective Women’s Leadership and Her Collective Power, Joyce designed a new model for how ambitious women connect. City by city, across the country, she has built rooms where women don’t come to collect contacts. They come to build the kind of relationships that compound into introductions, partnerships, and revenue.
That is what separates CWL from a networking group. Networking is transactional. What Joyce architects is not. She designs communities where women leverage their networks by giving first, where trust is the currency and generosity is the strategy. The room keeps paying dividends long after everyone has left it.
Inside those communities, Joyce mentors ambitious women across corporate and entrepreneurial spaces to master sales psychology, elevate executive presence, and scale their careers and companies with strategy, without burnout or playing small. Known for blending sharp business acumen with transformational mentorship, she equips women with clarity in their messaging, authority in their positioning, and the confidence to lead, sell, and build at the highest level.
What sets Joyce apart is that she doesn’t teach leadership from theory. She teaches it from decades of operating inside world-class brands and billion-dollar markets, translating those same strategies into practical tools women can use to build influence, revenue, and lasting impact. And she doesn’t just teach women to lead. She builds the communities where they do it together.
Beyond CWL chapters and events, Joyce offers personal mentorship and programs for women seeking direct support on their leadership journey. Explore these ways to work with Joyce:
Participate in high-impact leadership mentoring from a woman who has actually been there. Joyce delivers guidance through 1:1 sessions, executive keynotes, or focused cohort programs. Designed to drive confident, effective leadership.
Work 1:1 with Joyce, the OG community architect, to strengthen your leadership, advocate for yourself with confidence, and build a powerful network of women in your city. Through personalized guidance, you’ll gain the strategy and structure to grow an engaged community, expand your influence, and create lasting impact.
Bring your biggest leadership challenge to this focused 60-minute intensive. Together, we’ll draw on real-world experience and proven relationship-building strategies to help you gain clarity, expand your network, and move forward with confidence.
Access leadership growth on the go with Joyce’s Collective Women’s Leadership module-based learning app, featuring new content each quarter to build core skills for any industry.
“Team members are demonstrating increased confidence and leadership. Joyce’s expertise, energy, and practical approach make this a program we’re excited to expand to more women across our company.”
Jessica Davila
CEO, Davila Homes
“Corporate is dressed better, they’re showing up to meetings more prepared, and they’re presenting themselves in a whole new way because of the 6-week mentoring program.”
Curtis Edenfield
CEO, THRIVE Aviation
“It’s okay to learn how to stand up for yourself—no matter your age, you can always learn to be better. This experience helped me break out of my shell, communicate more confidently, and even show up differently—people noticed! Thank you so much for teaching me to be a better leader.”
Christa Olgaldez
THRIVE Aviation
“CWL has been life changing for me. Joyce and the Her Collective Power program gave me excellent tools and feedback for building my business brand, setting goals, and staying accountable. I now believe I’m a thought leader and I have the confidence to share and communicate that”
Penny Bigelow
Entrepreneur
“This program helped me claim my identity as a thought leader. I now show up online with confidence and executive presence and finally feel ready to share my voice and expertise with the world.”
Jillian Wendelin
Entrepreneur
“I’m excited to join the CWL inaugural group under CEO Joy Toti, whose strategic and authentic leadership transforms lives and maximizes time and relationships. I’ve known Joy for over two decades and admire her ability to lead with grace under pressure.”
Teresa Elizabeth
“Joyce instilled in me the significance of taking on responsibilities beyond my role, enhancing my value to the organization. The Collective Women’s Leadership program is truly transformative.”
Nicole Solomon
Senior Manager
Program Management
“The Collective Women’s Leadership Program creates a safe and supportive space for women to come together, network, and share their strengths. Joyce embodies leadership in the most remarkable way, breaking barriers and paving the way for others to follow.”
Lindsey Bennett
Personal Trainer